Culture and Tourism are the most important sectors in a country's economic and social development. Its growth and progress are top priorities for the present government of Khyber Pakhtunkhwa province. I understand that tourism in Khyber Pakhtunkhwa has come a long way and is considered one of the main drivers of growth.

To harness the Cultural & Tourism aspects of KP, the Government is taking valuable initiatives to cater the needs of the province. The RICH Cultural Heritage is an asset of KP which needs dire attention and is given due importance. The great initiatives taken by the Department of Tourism are indeed praiseworthy. Such earnest efforts appear to be quite effective in transforming Khyber Pakhtunkhwa into one of the most sought-after destinations in Pakistan.

The past achievements of the department have already helped enhance the brand value of KP tourism. I hope that this department will continue to play the most warm and hospitable host to travelers from across the globe. The Culture & Arts of KP is known to the world which can be further strengthened by showcasing the best we have. KP as a destination also needs preservation and revamping as well as initiatives to serve in the protection and promotion of our RICH traditions, cultural values, and interests of Khyber Pakhtunkhwa. We will make sure to do the best in Promoting KP as a Brand.

                                                          MR. ZAHID CHANZEB 

           (ADVISOR TO CM ON CULTURE,TOURISM,ARCHEOLOGY AND MUSEUMS)